I’m sure your product has all the parts and functionalities that your customers need. But what you want to sell is more than the generic product, you want to sell the “whole product”. The whole...

An idea is a new assemblage of neurons in your brain. It is a synaptic sequence which had never happened before. In order to stimulate this new assemblage, you have to put yourself in a fruitful...

A lot of buzzwords get thrown around in business today. Some of them are useful and productive, some of them are told just to make you sound good, and some can cause confusion. What can be especially...

Every start needs a little push. You have a great idea for your pet project, side business or a physical product you want to sell, but you don't have a clue where to start from? Well, the good news is...

You can easily write an amazing ad that sells more, right now! Check out how I like to do it and integrate the techniques into your advertising tactics. An average family is exposed to more than 1500...

“I just have to build a great product and the customers will come organically” was my biggest misconception. Coming from an engineering background, a good quality solution to a problem was the...

When done right, the product roadmap reduces uncertainty about the future and keeps product teams focused on the highest priority product initiatives. But how to build it effectively?

Finance basics for first-time business owners. Cost of goods sold, gross profit margin, overhead expenses and Goldilocks pricing plan. Engineers (including myself) like to believe that the product is...