Momčilo Dakić

Author of the Treasure Roadmap book

How to write an amazing advertising copy

You can easily write an amazing ad that sells more, right now! Check out how I like to do it and integrate the techniques into your advertising tactics. An average family is exposed to more than 1500...

0 Comments18 Minutes

Building a brand

Building a brand should be part of your product roadmap

“I just have to build a great product and the customers will come organically” was my biggest misconception. Coming from an engineering background, a good quality solution to a problem was the...

0 Comments24 Minutes

product management, product roadmap, roadmap, backlog

How to build a roadmap in 3½ steps

When done right, the product roadmap reduces uncertainty about the future and keeps product teams focused on the highest priority product initiatives. But how to build it effectively?

0 Comments21 Minutes

goldilocks - how to set the right price for your product

Everybody sells — How to set the right price?

Finance basics for first-time business owners. Cost of goods sold, gross profit margin, overhead expenses and Goldilocks pricing plan. Engineers (including myself) like to believe that the product is...

0 Comments10 Minutes

Vision – Strategy – Tactics

“If you don’t know where you are going, any road will get you there.” But if you want to be on the road to success, you have to have a strong vision, develop a strategy which will take you there...

0 Comments17 Minutes

idea design thinking

Ideas are like sneezing

Great breakthrough is often told as eureka moment or epiphany because there is a certain narrative thrill in the story. But that breakthrough has actually gone through a long period of incubation, a...

0 Comments11 Minutes

Golden ratio in layout design

How to create software layout pleasant for the eye of the user? Use fibonacci sequence and combine maths and art for the pixel perfect result. There’s a common mathematical ratio which is common in...

0 Comments4 Minutes

How to validate an idea before you get emotionally attached to it?

Why do we get attached to our ideas and how to stay unbiased along the way? Predict the success and commercial feasibility of your idea by seeking for the disconfirming evidence. Fail fast or reach...

0 Comments13 Minutes